Tom Holland has cemented his legacy not just as Spider-Man, but as the star of the first movie trailer in history to cross one billion views. The trailer for Spider-Man: Brand New Day, released on March 17, crossed the historic threshold within four days, as verified by WaveMetrix. This extraordinary performance has never been matched by any other film’s promotional material.
The first 24 hours alone told a remarkable story: 718.6 million views, surpassing Deadpool & Wolverine’s 365 million Super Bowl record from 2024. Spider-Man: No Way Home’s prior franchise best of 355.5 million and Grand Theft Auto VI’s 475 million were also overtaken. Brand New Day’s opening-day figure is more than double the Deadpool record.
Total views climbed to 1.1 billion by Tuesday, confirming a milestone that studios and analysts had previously thought unachievable. The Brand New Day trailer now occupies a unique position in the history of digital media. It stands as the most-viewed promotional content ever created for a feature film.
Set to open on July 31, Brand New Day follows No Way Home, which earned $1.9 billion globally and remains one of the highest-grossing superhero films of all time. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film stars Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Mark Ruffalo, Tramell Tillman, and Michael Mando. Indian fans will experience it in six languages.
The trailer’s emotionally resonant story of a lonely Peter Parker drew a massive and heartfelt global response. Fans coined touching alternate titles reflecting the depth of Peter’s struggle. As Phase Six continues to unfold, Brand New Day is already being heralded as one of the most important chapters in the MCU’s storied history.